PT Toyota Astra Motor (TAM) launched a versatile car (MPV) Avanza-cylinder 1300 cc with an automatic transmission to increase market penetration towards the end of the year, bringing the total sales could reach 100 thousand units in 2009.
"Avanza Demand continues to increase every year from 3000 units per month, up to 5,000 units per month. Then rises again 7000 units per month, and currently the demand is 9000 units per month, "said Johnny Darmawan, president director of TAM at the launch of the New Avanza 1.3 Auto in Jakarta, Tuesday.
He said that in January until October this year in car sales has reached 82 742 units, an increase of 20 percent over the same period last year.
In fact, he continued, this year the conditions in the domestic car market fell to 25 percent.
Conditions that cause the pivot (waiting period) the purchase of these cars reach 2-3 months, as production capacity, he continued, is not easily raised.
"Our policy is actually a maximum pivot only two months, if more than that would be no` `candy to the consumer," he said.
Avanza sales despite experiencing high pivot, TAM, Johnny said, still need to assess a new variant of innovation and to provide more alternatives to prospective consumers in the country, especially urban communities.
"The presence of variant Avanza 1.3 L with automatic transmission on the type of G and E to provide more alternatives to consumers, particularly in vulnerable urban traffic congestion, a winding road and up and down," he said.
With the emergence of new variants, now the Avanza has a six-cylinder models ranging from 1500 cc engine with automatic transmission up to 1300 cc engine with manual transmission. Since the first launch in 2004 until now Avanza has achieved total sales of more than 380 thousand units.
TAM Marketing Director, Joko Trisanyoto admitted launching Avanza 1.3 L with automatic transmission is an effort to move the market toward the end of the year. "We expect our total year end sales figures Avanza could penetrate 100 thousand units," he said.
He said demand will grow automatically Avanza and able to penetrate a number of around 10-15 percent of total sales in Indonesia Avanza.
"Avanza Demand continues to increase every year from 3000 units per month, up to 5,000 units per month. Then rises again 7000 units per month, and currently the demand is 9000 units per month, "said Johnny Darmawan, president director of TAM at the launch of the New Avanza 1.3 Auto in Jakarta, Tuesday.
He said that in January until October this year in car sales has reached 82 742 units, an increase of 20 percent over the same period last year.
In fact, he continued, this year the conditions in the domestic car market fell to 25 percent.
Conditions that cause the pivot (waiting period) the purchase of these cars reach 2-3 months, as production capacity, he continued, is not easily raised.
"Our policy is actually a maximum pivot only two months, if more than that would be no` `candy to the consumer," he said.
Avanza sales despite experiencing high pivot, TAM, Johnny said, still need to assess a new variant of innovation and to provide more alternatives to prospective consumers in the country, especially urban communities.
"The presence of variant Avanza 1.3 L with automatic transmission on the type of G and E to provide more alternatives to consumers, particularly in vulnerable urban traffic congestion, a winding road and up and down," he said.
With the emergence of new variants, now the Avanza has a six-cylinder models ranging from 1500 cc engine with automatic transmission up to 1300 cc engine with manual transmission. Since the first launch in 2004 until now Avanza has achieved total sales of more than 380 thousand units.
TAM Marketing Director, Joko Trisanyoto admitted launching Avanza 1.3 L with automatic transmission is an effort to move the market toward the end of the year. "We expect our total year end sales figures Avanza could penetrate 100 thousand units," he said.
He said demand will grow automatically Avanza and able to penetrate a number of around 10-15 percent of total sales in Indonesia Avanza.
